0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing

Buy Now

Business Marketing: An Interaction and Network Perspective (Paperback, Softcover reprint of the original 1st ed. 1995) Loot Price: R7,909
Discovery Miles 79 090
Business Marketing: An Interaction and Network Perspective (Paperback, Softcover reprint of the original 1st ed. 1995):...

Business Marketing: An Interaction and Network Perspective (Paperback, Softcover reprint of the original 1st ed. 1995)

Kristian K. Moeller, David T. Wilson

 (sign in to rate)
Loot Price R7,909 Discovery Miles 79 090 | Repayment Terms: R741 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

Donate to Gift Of The Givers

Changing Views of Business Marketing This book aims to provide an in-depth understanding of long-term busi in industrial markets. During the late 1980s our view ness relationships on business marketing changed remarkably. From a single-transaction oriented, market mechanism-based description of marketing and purchas ing, we are moving into domestic and international buyer-seller relation ships. In academic terms, we are experiencing a broadening of the para digms that describe how companies interact. This change in focus has its roots in the recognition that business marketing is frequently characterized by long-term interaction, coopera tion, and coalitions between participant firms. The forces of quality, total cost management, and the need to decrease response times in new prod uct/service development all are combining to accelerate the trend to wards strategic relationships. In increasingly global markets, different forms of strategic alliances provide ways of joining forces in attempts to reach goals beyond any single firm's resources. Also, our way of seeing the corporate environment is changing. In stead of the traditional view of markets or industries as constituted by independent companies operating mainly through market competition, we are starting to realize that markets can be more realistically defined and described as networks of interlinked organizations. The network view offers a highly promising tool for describing and analyzing the rapidly integrating global marketplace. For instance, strategic alliances can be seen as moves of establishing positions in a network or as ways of changing the whole network."

General

Imprint: Springer
Country of origin: Netherlands
Release date: October 2012
First published: 1995
Editors: Kristian K. Moeller • David T. Wilson
Dimensions: 235 x 155 x 33mm (L x W x T)
Format: Paperback
Pages: 635
Edition: Softcover reprint of the original 1st ed. 1995
ISBN-13: 978-9401042819
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 9401042810
Barcode: 9789401042819

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Partners