The "European Capital of Culture" initiative offered dazzling
programmes at the RUHR.2010 and Marseille-Provence 2013 locations;
these programmes also claimed to have cultural-political
sustainability. The study examines to what extent the concepts of
the two cities contributed to processes of cultural policy
transformation at the locations in terms of sustainable governance
structures in the cultural sector. It also shows how intrinsic
identities affected a culturally shaped transformation of the two
sites. The need to reform the ECoC initiative is also discussed.
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