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Digital Creativity - Individuals, Groups, and Organizations (Paperback, 2013 ed.)
Loot Price: R3,195
Discovery Miles 31 950
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Digital Creativity - Individuals, Groups, and Organizations (Paperback, 2013 ed.)
Series: Integrated Series in Information Systems, 32
Expected to ship within 10 - 15 working days
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As the use of digital technology has grown, so necessarily has the
body of research into its effects at the personal, group and
organizational levels, but there is no one book that looks at how
digital technology has specifically influenced creativity. Digital
Creativity: Individuals, Groups, and Organizations discusses all
spectrums of influence that digital technologies have on creativity
from the individual, team, and organization level. This book offers
a new kind of creativity model encompassing all three levels of
creativity. It combines each level into a unified creativity
framework in which organizations regardless of their industry types
could benefit in reengineering their business processes as well as
strategies. For this purpose, the book considers various factors
that would affect creativity- individuals' digital efficacy,
heterogeneity among members (i.e., age, gender, races, tenure,
education, and culture, etc), CMC (Computer-Mediated
Communication), task complexity, exploitation, exploration,
culture, organizational learning capability, and knowledge networks
among members. This book introduces a theorized and systematic
glimpse into the exciting realm of digital creativity. It is
organized with contents starting from individuals to teams and
ultimately to organizations, each with various techniques and
cases. Each chapter shows how individuals, teams, and organizations
can become more creative through use of digital technologies.
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