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Books > History > American history
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Before March Madness - The Wars for the Soul of College Basketball (Paperback)
Loot Price: R627
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Before March Madness - The Wars for the Soul of College Basketball (Paperback)
Series: Sport and Society
Expected to ship within 12 - 19 working days
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Big money NCAA basketball had its origins in a many-sided conflict
of visions and agendas. On one side stood large schools focused on
a commercialized game that privileged wins and profits. Opposing
them was a tenuous alliance of liberal arts colleges, historically
black colleges, and regional state universities, and the competing
interests of the NAIA, each with distinct interests of their own.
Kurt Edward Kemper tells the dramatic story of the clashes that
shook college basketball at mid-century-and how the repercussions
continue to influence college sports to the present day. Taking
readers inside the competing factions, he details why historically
black colleges and regional schools came to embrace
commercialization. As he shows, the NCAA's strategy of co-opting
its opponents gave each group just enough just enough to play
along-while the victory of the big-time athletics model handed the
organization the power to seize control of college sports. An
innovative history of an overlooked era, Before March Madness looks
at how promises, power, and money laid the groundwork for an
American sports institution.
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