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Books > Business & Economics > Economics > Economic theory & philosophy
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The American Retail Value Proposition - Crafting Unique Experiences at Compelling Prices (Hardcover)
Loot Price: R1,094
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The American Retail Value Proposition - Crafting Unique Experiences at Compelling Prices (Hardcover)
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The American economy is profoundly dependent on the success of its
retailers and the strength of its consumer spending. Yet, how do
leading retailers create value for their customers? To a large
extent this has been accomplished by streamlining operations and a
decades-long focus on cost cutting and price competitiveness.
Today, retailers realize that they need to discover new ways to
differentiate themselves and attract consumer spending. The
American Retail Value Proposition provides the framework for
building that differentiation and establishing a competitive
advantage that goes beyond price discounting. This framework is
based on more than a decade of research, including hundreds of
hours of interviews with executives from the world's leading
retailers, including Starbucks, Walmart, Apple, Amazon, and Lowe's.
Whether you are an aspiring merchant or an industry veteran, this
book's strategic framework will help you build a solid foundation
for your business in today's ever-evolving retail marketplace.
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