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How to Measure Digital Marketing - Metrics for Assessing Impact and Designing Success (Paperback, 1st ed. 2014) Loot Price: R2,463
Discovery Miles 24 630
Repayment Terms: R231 pm x 12*
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How to Measure Digital Marketing - Metrics for Assessing Impact and Designing Success (Paperback, 1st ed. 2014): L. Flores

How to Measure Digital Marketing - Metrics for Assessing Impact and Designing Success (Paperback, 1st ed. 2014)

L. Flores

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Loot Price R2,463 Discovery Miles 24 630 | Repayment Terms: R231 pm x 12*

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Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: 2014
First published: 2014
Authors: L. Flores
Dimensions: 229 x 152 x 26mm (L x W x T)
Format: Paperback
Pages: 255
Edition: 1st ed. 2014
ISBN-13: 978-1-349-46488-3
Categories: Books > Business & Economics > Business & management > E-commerce
Books > Business & Economics > Business & management > Sales & marketing > Market research
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LSN: 1-349-46488-0
Barcode: 9781349464883

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