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The Human Element - Overcoming the Resistance That Awaits New Ideas (Hardcover)
Loot Price: R569
Discovery Miles 5 690
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The Human Element - Overcoming the Resistance That Awaits New Ideas (Hardcover)
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Loot Price R569
Discovery Miles 5 690
Expected to ship within 12 - 17 working days
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Wall Street Journal bestseller Watch your most innovative ideas
take flight by overcoming the forces that resist change The Human
Element is for anyone who wants to introduce a new idea or
innovation into the world. Most marketers, innovators, executives,
activists, or anyone else in the business of creating change,
operate on a deep assumption. It is the belief that the best (and
perhaps only) way to convince people to embrace a new idea is to
heighten the appeal of the idea itself. We instinctively believe
that if we add enough value, people will eventually say "yes." This
reflex leads us down a path of adding features and benefits to our
ideas or increasing the sizzle of our messaging - all in the hope
of getting others on board. We call this instinct the "Fuel-based
mindset." The Fuel-based mindset explains so much of what we do,
from adding countless trivial features to software, to bolting a
sixth blade onto a shaving razor. By focusing on Fuel, innovators
neglect the other half of the equation - the psychological
Frictions that oppose change. Frictions create drag on innovation.
And though they are rarely considered, overcoming these Frictions
is essential for bringing new ideas into the world. The Human
Element highlights the four Frictions that operate against
innovation. Readers will discover: Why their best ideas and
initiatives often get rejected - despite their undeniable value How
to disarm the forces of resistance that act against change How to
transform the very Frictions that hold us back into catalysts for
change Perfect for business leaders, product managers, educators,
and anyone else who seeks to bring new and exciting ideas to life,
The Human Element is an indispensable resource to help people
overcome the powerful forces of human nature that instinctively
resist change.
General
Imprint: |
John Wiley & Sons
|
Country of origin: |
United States |
Release date: |
September 2021 |
First published: |
2022 |
Authors: |
L Nordgren
|
Dimensions: |
237 x 152 x 23mm (L x W x T) |
Format: |
Hardcover
|
Pages: |
256 |
ISBN-13: |
978-1-119-76504-2 |
Categories: |
Books >
Science & Mathematics >
Mathematics >
General
|
LSN: |
1-119-76504-8 |
Barcode: |
9781119765042 |
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