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Rock Star/Movie Star - Power and Performance in Cinematic Rock Stardom (Paperback)
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Rock Star/Movie Star - Power and Performance in Cinematic Rock Stardom (Paperback)
Series: OXFORD MUSIC/MEDIA SERIES
Expected to ship within 12 - 17 working days
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During the mid-1950s, when Hollywood found itself struggling to
compete within an expanding entertainment media landscape, certain
producers and studios saw an opportunity in making films that
showcased performances by rock 'n' roll stars. Rock stars
eventually found cinema to be a useful space to extend their
creative practices, and the motion picture and recording industries
increasingly saw cinematic rock stardom as a profitable means to
connect multiple media properties. Indeed, casting rock stars for
film provided a tool for bridging new relationships across media
industries and practices. From Elvis Presley to Madonna, this book
examines the casting rock stars in films. In so doing, Rock
Star/Movie Star offers a new perspective on the role of stardom
within the convergence of media industries. While hardly the first
popular music culture to see its stars making the transition to
screen, the timing of rock's emergence and its staying power within
popular culture proved fortuitous for a motion picture business
searching for its place in the face of continuous technological and
cultural change. At the same time, a post-star-system film industry
provided a welcoming context for rock stars who have valued
authenticity, creative autonomy, and personal expression. This book
uses illuminating archival resources to demonstrate how rock stars
have often proven themselves to be prominent film workers exploring
this terrain of platforms old and new - ideal media laborers whose
power lies in the fact that they are rarely recognized as such.
Combining star studies with media industry studies, this book
proposes an integrated methodology for writing media history that
combines the actions of individuals and the practices of
industries. It demonstrates how stars have operated as both the
gravitational center of media production as well as social actors
who have taken on a decisive role in the purposes to which their
images are used.
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