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Unlocking Africa's Business Potential - Trends, Opportunities, Risks, and Strategies (Paperback)
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Unlocking Africa's Business Potential - Trends, Opportunities, Risks, and Strategies (Paperback)
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Africa welcomes business investment and offers some of the world's
highest returns and impacts. Africa has tremendous economic
potential and offers rewarding opportunities for global businesses
looking for new markets and long-term investments with favorable
returns. Africa has been one of the world's fastest-growing regions
over the past decade, and by 2030 will be home to nearly 1.7
billion people and an estimated $6.7 trillion worth of consumer and
business spending. Increased political stability in recent years
and improving regional integration are making market access easier,
and business expansion will generate jobs for women and youth, who
represent the vast majority of the population. Current economic
growth and poverty-alleviation efforts mean that more than 43
percent of the continent's people will reach middle- or upper-class
status by 2030. Unlocking Africa's Business Potential examines
business opportunities in the eight sectors with the highest
potential returns on private investment the same sectors that will
foster economic growth and diversification, job creation, and
improved general welfare. These sectors include: consumer markets,
agriculture and agriprocessing, information and communication
technology, manufacturing, oil and gas, tourism, banking, and
infrastructure and construction. The book's analysis of these
sectors is based on case studies that identify specific
opportunities for investment and growth, along with long-term
market projections to inform decision-making. The book identifies
potential risks to business and offers mitigation strategies. It
also provides policymakers with solutions to attract new business
investments, including how to remove barriers to business and
accelerate development of the private sector.
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