Advertising Media Workbook and Sourcebook (Hardcover, 4th edition)

This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics including communication planning and media strategies. A media math primer, standard media formulae, media planning checklists, and a glossary of media terms are also included. Designed for practitioners and students, the latest edition includes new exercises with new media formats and digital media and new units devoted to popular social media channels.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	September 2018
First published:	2015
Authors:	Larry Kelley • Kim Sheehan • Donald W. Jugenheimer
Dimensions:	280 x 210mm (L x W)
Format:	Hardcover - Cloth over boards
Pages:	370
Edition:	4th edition
ISBN-13:	978-1-138-38062-2
Categories:	Books > Humanities > General Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN:	1-138-38062-8
Barcode:	9781138380622

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