Big data. Digital loyalty programs. Predictive analytics.
Contextualized content. Are you ready?
These are just a few of the newest trends in digital marketing
that are part of our everyday world. In "The Digital Marketer: Ten
New Skills You Must Learn to Stay Relevant and Customer-Centric,"
digital marketing guru Larry Weber and business writer and
consultant Lisa Leslie Henderson explain the latest digital tools
and trends used in today's marketing initiatives. The Digital
Marketer explains: The ins and outs of this brave new world of
digital marketingThe specific techniques needed to achieve high
customer engagementThe modern innovations that help you outperform
the competitionThe best targeting and positioning practices for
today's digital eraHow customer insights derived from big and small
data and analytics, combined with software, design, and creativity
can create the customer experience differential
With the authors' decades of combined experience filling its
pages, "The Digital Marketer" gives every marketer the tools they
need to reinvent their marketing function and business practices.
It helps businesses learn to adapt to a customer-centric era and
teaches specific techniques for engaging customers effectively
through technology. The book is an essential read for businesses of
all sizes wanting to learn how to engage with customers in
meaningful, profitable, and mutually beneficial ways.
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