To make the service integration a success story despite the many
challenges, L J Oberle argues that management understanding is
necessary to address the key success factors in the individual
strategic approaches. These approaches concern either the core
business or an explore business unit and vary in their integration
degree. Thus, knowing which strategy is pursued allows to determine
the most relevant success factors, which is the first step towards
successful servitization and post-merger integration. Only if these
factors are identified and addressed correctly, M&A is a
promising approach to servitization for industrial companies, as L
J Oberle's findings from the analysis or 8 case studies and a total
of 24 interviews prove. The Author: Laura Johanna Oberle currently
does a doctorate on business process management in service
operations and servitization at the Chair of Service Operations
Management at the University of Mannheim in cooperation with a
German consultancy specialized in post-merger integration projects.
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