The idea behind personal branding has taken on a life of its own.
The idea that everyone stands for something isn't new. But the fact
that you have a way to communicate your unique value to millions of
people all at once certainly is. Before jumping in and creating
your personal brand, it is vital to understand what you mean, what
the market thinks you mean, and where the gaps are.
For anyone new to personal branding, or who needs to take their
career to the next level, "#MyBrand tweet" is your first step
toward differentiating yourself in a very crowded environment. From
defining the idea of personal branding and the mechanics of
building yours, to getting your brand out there and keeping it
alive, "#MyBrand tweet" helps readers define their identity and
build awareness for their unique value in the marketplace.
Laura Lowell has drawn on her years of experience building some
of the world's biggest brand (IBM, Intel and HP to name a few) and
condensed everything she has learned into the pages of this book.
Everything you need to know about personal branding--140 characters
at a time.
"#MyBrand tweet" is part of the THiNKaha series whose 112-page
books contain 140 well-thought-out quotes (tweets/ahas).
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