0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management

Buy Now

The Global Corporation - Sustainable, Effective and Ethical Practices, A Case Book (Paperback) Loot Price: R2,143
Discovery Miles 21 430
The Global Corporation - Sustainable, Effective and Ethical Practices, A Case Book (Paperback): Laura P. Hartman, Patricia H....

The Global Corporation - Sustainable, Effective and Ethical Practices, A Case Book (Paperback)

Laura P. Hartman, Patricia H. Werhane

 (sign in to rate)
Loot Price R2,143 Discovery Miles 21 430 | Repayment Terms: R201 pm x 12*

Bookmark and Share

Expected to ship within 12 - 17 working days

This text brings together case studies focusing on specific instances of corporate best practices. All too often, we showcase cases based on questionable or unethical corporate behavior. Instead, the editors bring together in this book examples of how some firms got it right. Certainly, there is no claim that the companies in these case are perfect; some of them may have histories that include questionable practices. But, these are companies that work to foster trust, both internally and in their relationships with customers, suppliers, shareholders, and the communities in which they operate.

The book is not, however, merely a descriptive iteration of effective corporate conduct. The editors conclude with an analysis of frameworks for corporate and managerial ethical decision-making - frameworks that help to establish models for best practices. These frameworks then can be generalized and applied to other corporate situations, and replicated by other companies in their search for excellence and the resulting avoidance of misconduct.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: June 2009
First published: 2010
Editors: Laura P. Hartman • Patricia H. Werhane
Dimensions: 254 x 178 x 24mm (L x W x T)
Format: Paperback
Pages: 432
ISBN-13: 978-0-415-80160-7
Categories: Books > Business & Economics > Business & management > International business
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Promotions
LSN: 0-415-80160-5
Barcode: 9780415801607

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R223 Discovery Miles 2 230
Pitch To Win - How To Present, Persuade…
Justin Cohen Paperback R443 Discovery Miles 4 430
Sales Management
L. Erwee, M C Cant Paperback R378 R333 Discovery Miles 3 330
Marketing Management
J.W. Strydom, C.J. Jooste, … Paperback R816 R733 Discovery Miles 7 330
Advertising Promotion and Other Aspects…
J Craig Andrews, Terence Shimp Paperback R1,098 R1,041 Discovery Miles 10 410
Day Trading Attention - How To Actually…
Gary Vaynerchuk Paperback R480 Discovery Miles 4 800
Marketing Communication - An Integrated…
Ludi Koekemoer Paperback R353 Discovery Miles 3 530
International Brand Management
Paperback R450 R398 Discovery Miles 3 980
Product and Price Management
C.H. Botha, R. Machado Paperback R612 R570 Discovery Miles 5 700
Personal Selling
M C Cant, A Drotsky Paperback R397 Discovery Miles 3 970
Retail Management - A South African…
N. Terblanche Paperback  (2)
R550 Discovery Miles 5 500
Introduction To Marketing - A Southern…
Nicole Cunningham Paperback R718 Discovery Miles 7 180

See more

Partners