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American Fair Trade - Proprietary Capitalism, Corporatism, and the 'New Competition,' 1890-1940 (Hardcover)
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American Fair Trade - Proprietary Capitalism, Corporatism, and the 'New Competition,' 1890-1940 (Hardcover)
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Rather than viewing the history of American capitalism as the
unassailable ascent of large-scale corporations and free
competition, American Fair Trade argues that trade associations of
independent proprietors lobbied and litigated to reshape
competition policy to their benefit. At the turn of the twentieth
century, this widespread fair trade movement borrowed from
progressive law and economics, demonstrating a persistent concern
with market fairness - not only fair prices for consumers but also
fair competition among businesses. Proponents of fair trade
collaborated with regulators to create codes of fair competition
and influenced the administrative state's public-private approach
to market regulation. New Deal partnerships in planning borrowed
from those efforts to manage competitive markets, yet ultimately
discredited the fair trade model by mandating economy-wide trade
rules that sharply reduced competition. Laura Phillips Sawyer
analyzes how these efforts to reconcile the American tradition of a
well-regulated society with the legacy of Gilded Age of
laissez-faire capitalism produced the modern American regulatory
state.
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