Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed
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Pitching Products for Small Business - How to Successfully Prepare Your Business, Brand and Products, and Sell to Retail Buyers (Paperback)
Loot Price: R222
Discovery Miles 2 220
You Save: R80
(26%)
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Pitching Products for Small Business - How to Successfully Prepare Your Business, Brand and Products, and Sell to Retail Buyers (Paperback)
Series: Business Bitesize
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List price R302
Loot Price R222
Discovery Miles 2 220
You Save R80 (26%)
Expected to ship within 12 - 17 working days
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Have you come up with the next big thing? Or found a new way to
improve an existing idea? Either way, your next step is to get your
product into the stores on the high street. This may seem daunting
or even unachievable but you can do it, without the need for
warehouses full of stock and expensive consultants. In this new
book, Laura Rigney, founder of Pitcher House, draws on her years of
retail sales experience to help you navigate the path from product
development and branding to pitching your idea to buyers at high
street and online retailers. Topics covered include: building a
strong brand; the best sales methods for your product; all the
prior research required, including market and industry research,
retailer backgrounds, and how to conduct it; where to find
information about buyers and how to approach them; how to structure
and deliver your pitch to buyers; and, how to maintain and grow
your business once your products are stocked. There are also
invaluable case studies that give you an insight into what to
expect, both from buyers, who describe what makes a good and bad
pitch, and from business owners, who describe their experiences.You
can learn the pitching dos and don'ts from both sides. "Pitching
Products for Small Business" is your essential guide to getting
your product on the high street.
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