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Books > Business & Economics > Business & management > Sales & marketing
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The Librarian's Nitty-Gritty Guide to Content Marketing (Paperback)
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The Librarian's Nitty-Gritty Guide to Content Marketing (Paperback)
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What is content marketing? Simply put, it's the most effective way
to increase your value to customers. When you deliver content that
library users find useful and relevant, you give a compelling
answer to their question, "What's in it for me?" Author of the
best-selling book The Librarian's Nitty-Gritty Guide to Social
Media, Solomon speaks directly to public relations personnel, web
librarians, and other staff responsible for the library's online
presence. Filled with nuts-and-bolts advice on how to increase the
library's value to its users, her guide: defines the essential
characteristics of effective content marketing; explores methods of
audience assessment; demonstrates how to optimize content for
sharing; explains the elements of an editorial calendar for
sustainable content, and shows how to create once and re-purpose
many times; describes meaningful metrics for the library context;
points out 5 common mistakes and how to avoid them; provides a
template for creating personas; and includes first-hand accounts
from library marketers . Making content marketing concepts
bite-sized and easily digestible, this guide shows libraries how to
market effectively by focusing on what library users find useful
and relevant.
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