This book explores the challenges and potential of Fair Trade, one
of the world's most dynamic efforts to enhance global social
justice and environmental sustainability through market based
social change.
Fair Trade links food consumers and agricultural producers
across the Global North/ South divide and lies at the heart of key
efforts to reshape the global economy. This book reveals the
challenges the movement faces in its effort to transform
globalization, emphasizing the inherent tensions in working both
in, and against, the market. It explores Fair Trade's recent rapid
growth into new production regions, market arenas, and commodity
areas through case studies of Europe, North America, Africa, and
Latin America undertaken by prominent scholars in each region. The
authors draw on, and advance, global commodity and value chain
analysis, convention, and social movement approaches through these
case studies and a series of synthetic analytical chapters.
Pressures for more radical and more moderate approaches intertwine
with the movement's historical vision, reshaping Fair Trade's
priorities and efforts in the Global North and South.
Fair Trade will be of strong interest to students and scholars
of politics, globalization, sociology, geography, economics and
business.
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