Applied Mass Communication Theory - A Guide for Media Practitioners (Hardcover, 3rd edition)

-Hybrid coverage of media theory and research methods that enables students to apply their academic knowledge in professional settings -Focus on building from theory and methods coverage to research projects makes for easy and dynamic use in a range of introductory, capstone, and professionally-focused courses -Greater focus on contemporary applied professional contexts than other theory and methods texts -Online resources consist of an instructor's manual with sample exercises, test questions, and a syllabus

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	September 2021
First published:	2022
Authors:	Lauren A Vicker • Jack Rosenberry
Dimensions:	254 x 178mm (L x W)
Format:	Hardcover
Pages:	300
Edition:	3rd edition
ISBN-13:	978-0-367-63991-4
Categories:	Books > Humanities > General Books > Arts & Architecture > The arts: general issues > General Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Reference & Interdisciplinary > Communication studies > Research methods
LSN:	0-367-63991-2
Barcode:	9780367639914

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