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Implicit Measures for Social and Personality Psychology (Hardcover)
Loot Price: R1,564
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Implicit Measures for Social and Personality Psychology (Hardcover)
Series: The SAGE Library of Methods in Social and Personality Psychology
Expected to ship within 12 - 17 working days
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Increasingly used by behavioural and social scientists, implicit
measures afford investigating core psychological constructs in ways
that bypass people's willingness and ability to report their
feelings and beliefs. Focused on two primary assessment tools,
evaluative priming and the Implicit Association Test, the Implicit
Measures volume is designed for serious practitioners and beginning
researchers alike. It provides an overview of each measure,
describing its theoretical underpinnings and construct validity.
Each chapter then lays out "best practices" for successfully
designing each method and analyzing results, revealing how to avoid
common pitfalls. The Implicit Measures volume will enable students
of implicit measures to decide when and how to use them in their
own research, and educate consumers of research about the
accomplishments and challenges of using these state-of-the art
assessment techniques. The SAGE Library in Social and Personality
Psychology Methods provides students and researchers with an
understanding of the methods and techniques essential to conducting
cutting-edge research. Each volume within the Library explains a
specific topic and has been written by an active scholar (or
scholars) with expertise in that particular methodological domain.
Assuming no prior knowledge of the topic, the volumes are clear and
accessible for all readers. In each volume, a topic is introduced,
applications are discussed, and readers are led step by step
through worked examples. In addition, advice about how to interpret
and prepare results for publication are presented.
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