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Novel Ventures - Fiction and Print Culture in England, 1690-1730 (Hardcover)
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Novel Ventures - Fiction and Print Culture in England, 1690-1730 (Hardcover)
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The eighteenth century British book trade marks the beginning of
the literary marketplace as we know it. The lapsing of the
Licensing Act in 1695 brought an end to pre-publication censorship
of printed texts and restrictions on the number of printers and
presses in Britain. Resisting the standard ""rise of the novel""
paradigm, Novel Ventures incorporates new research about the
fiction marketplace to illuminate early fiction as an
eighteenth-century reader or writer might have seen it. Through a
consideration of all 475 works of fiction printed over the four
decades from 1690 to 1730, including new texts, translations of
foreign works, and reprints of older fiction, Leah Orr shows that
the genre was much more diverse and innovative in this period than
is usually thought. Contextual chapters examine topics such as the
portrayal of early fiction in literary history, the canonization of
fiction, concepts of fiction genres, printers and booksellers, the
prices and physical manufacture of books, and advertising
strategies to give a more complex picture of the genre in the print
culture world of the early eighteenth century. Ultimately, Novel
Ventures concludes that publishers had far more influence over what
was written, printed, and read than authors did, and that they
shaped the development of English fiction at a crucial moment in
its literary history.
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