"It's not the magic that makes it work; it's the way we work
that makes it magic."
The secret for creating "magic" in our careers, our organizations,
and our lives is simple: outstanding leadership--the kind that
inspires employees, delights customers, and achieves extraordinary
business results.
No one knows more about this kind of leadership than Lee Cockerell,
the man who ran "Walt Disney World"(R) Resort operations for over a
decade. And in "Creating Magic," he shares the leadership
principles that not only guided his own journey from a poor farm
boy in Oklahoma to the head of operations for a multibillion dollar
enterprise, but that also soon came to form the cultural bedrock of
the world's number one vacation destination. But as Lee
demonstrates, great leadership isn't about mastering impossibly
complex management theories. We can all become outstanding leaders
by following the ten practical, common sense strategies outlined in
this remarkable book. As straightforward as they are profound,
these leadership lessons include:
Everyone is important.
Make your people your brand.
Burn the free fuel: appreciation, recognition, and
encouragement.
Give people a purpose, not just a job.
Combining surprising business wisdom with insightful and
entertaining stories from Lee's four decades on the front lines of
some of the world's best-run companies, "Creating Magic "shows all
of us - from small business owners to managers at every level - how
to become better leaders by infusing quality, character, courage,
enthusiasm, and integrity into our workplace and into our
lives.
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