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Strange Contagion - Inside the Surprising Science of Infectious Behaviors and Viral Emotions and What They Tell Us About Ourselves (Paperback)
Loot Price: R338
Discovery Miles 3 380
You Save: R65
(16%)
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Strange Contagion - Inside the Surprising Science of Infectious Behaviors and Viral Emotions and What They Tell Us About Ourselves (Paperback)
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List price R403
Loot Price R338
Discovery Miles 3 380
You Save R65 (16%)
Expected to ship within 10 - 15 working days
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Picking up where The Tipping Point leaves off, respected journalist
Lee Daniel Kravetz's Strange Contagion is a provocative look at
both the science and lived experience of social contagion. In 2009,
tragedy struck the town of Palo Alto: A student from the local high
school had died by suicide by stepping in front of an oncoming
train. Grief-stricken, the community mourned what they thought was
an isolated loss. Until, a few weeks later, it happened again. And
again. And again. In six months, the high school lost five students
to suicide at those train tracks. A recent transplant to the
community and a new father himself, Lee Daniel Kravetz's experience
as a science journalist kicked in: what was causing this tragedy?
More important, how was it possible that a suicide cluster could
develop in a community of concerned, aware, hyper-vigilant adults?
The answer? Social contagion. We all know that ideas, emotions, and
actions are communicable-from mirroring someone's posture to
mimicking their speech patterns, we are all driven by unconscious
motivations triggered by our environment. But when just the right
physiological, psychological, and social factors come together, we
get what Kravetz calls a "strange contagion:" a perfect storm of
highly common social viruses that, combined, form a highly volatile
condition. Strange Contagion is simultaneously a moving account of
one community's tragedy and a rigorous investigation of social
phenomenon, as Kravetz draws on research and insights from experts
worldwide to unlock the mystery of how ideas spread, why they take
hold, and offer thoughts on our responsibility to one another as
citizens of a globally and perpetually connected world.
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