The third edition of the manual for community organizers tells
readers how to most effectively implement community action for
social change, clearly laying out grassroots organizing principles,
methods, and best practices. Written for those who want to improve
their own lives or the lives of others, this thoroughly revised
how-to manual presents techniques groups can use to organize
successfully in pursuit of their dreams. The book combines
time-tested, universal principles and methods with cutting-edge
material addressing new opportunities and challenges. It covers
basic concepts and best practices and offers step-by-step
guidelines on things an organizer needs to know, such as how to
identify issues, formulate strategies, set goals, recruit
participants, and much more. The work focuses on six organizing
arenas: turf/geography, failth-based, issue, identity, shared
experience, and work-related. It offers new or expanded material
addressing community development, use of social media, internal
organizational dynamics, electoral organizing,
evaluation/assessment, and prevention of burnout for key leaders.
There are also nuts-and-bolts articles by experts who address
topics such as action research, lobbying, legal tactics, and
grassroots fundraising. Numerous case examples, charts, worksheets,
and small group exercises enrich the discussion and bring the
material to life. Provides clear, step-by-step guidelines for
building grassroots organizations, selecting and framing issues,
establishing goals, developing leadership, planning and
implementing actions, and assessing results Explores the distinct
roles of members, leaders, and organizers Shares case materials
that demonstrate community organizing strategies and tactics used
to leverage institutions at the state, regional, and national
levels Discusses why some strategies succeed while others fail
Includes campaign-planning worksheets and small-group exercises
suitable for community-based training sessions and workshops as
well as for undergraduate or graduate level courses
General
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