In order to sustain their ventures in the Indian market, businesses
developed an ecosystem to promote their current and future
business. Over time, more and more small business owners emerged
and organised their own settings to sustain business
activities.Contemporary times challenge emerging economies - like
India - to adopt entrepreneurship in order to boost its economy.
Micro, Small and Medium Enterprises (MSMEs) are the preferred way
of addressing these challenges; however, the ecosystem required to
promote these MSMEs poses significant challenges and requires
change to be sustainable.This book examines original case studies,
quantitative studies and qualitative research highlighting the
organisation of new business, reflecting a wide range of sectors
across India. The book offers new insights to budding entrepreneurs
to help organise new and established firms to infuse
entrepreneurial intentions among the workforce.
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