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The Art of Video Production (Paperback)
Loot Price: R5,932
Discovery Miles 59 320
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The Art of Video Production (Paperback)
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"The Art of Video Production, by Leonard Shyles, is a very thorough
presentation of the techniques of professional television
production, including electronic news-gathering, electronic film
production and multicamer outside broadcast work." -MEDIA
INTERNATIONAL AUSTRALIA "Len Shyles' The Art of Video Production is
a comprehensive text with descriptions of all of the necessary
organizational, aesthetic, and technical elements a student needs
to progress from a beginning level to an advanced level in one
course. This book presents an over-arching sensibility that links
media production with the processes of communication, provides many
practical examples, and adds 'industry voices' interviews that do a
great job of telling about ways knowledge from the text may be
applied in the real world. In short, Shyles's book is a clear and
comprehensive text for a complete course in video production."
-Barbara Ruth Burke, University of Minnesota, Morris "Shyles writes
with a clarity and simplicity that is often missing in textbooks.
He is able to take complicated concepts and break them down so that
anyone can understand them. Shyles adeptly includes not only the
'ancient history' of early television production, but the new
frontiers of HD and digital technology. The book also contains
fascinating interviews with industry professionals, which students
entering the workforce will find helpful. The Art of Video
Production provides an excellent foundation for the video student,
both technically and aesthetically." -Rick Ricioppo, Illinois State
University, School of Communication The Art of Video Production is
a veritable compendium of practical advice, insights, and tips for
aspiring videographers. Deftly written, effectively organized..."
-WISCONSIN BOOKWATCH The Art of Video Production emphasizes the
enduring principles and essential skills of the communication
process AND the new digital technologies that are necessary for
creating effective video content. In this exciting, new book,
author Len Shyles updates the latest developments in digital video
production, while preserving the fundamentals. In a style that's
clear, comprehensive, and brief, The Art of Video Production shows
you how to make air-quality television programs-with emphasis on
both content and production values-so that you can get your points
across. This user-friendly text explains the methods for writing,
producing, directing, and editing successful television programs.
The Art of Video Production also features six interviews with
industry professionals (including network, freelance, and
independent producers, directors, writers, and editors), offering
practical advice for those planning careers in the field. These
"Industry Voices" speak to the profound shift from analog to
digital platforms, and offer invaluable insight about its impact.
In addition, The Art of Video Production features: Strong emphasis
on audience analysis concepts useful in all phases of the
production process In-depth coverage of the nature of the digital
shift, and its impact on the convergence of media and
telecommunications industries Review questions, exercises, and
professional pointers, designed to help you review and retain
material Accompanying Instructor's Resource CD-Rom An Instructor's
Resource CD contains chapter objectives, suggested activities, test
questions, classroom handouts, a list of helpful Web sites, and
more!
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