In "Minority Business Success," authors Leonard Greenhalgh and
James Lowry chart a path for the full participation of minority
businesses in the U.S. economy. Today, minorities are well on their
way to becoming the majority of our workforce and a large part of
our entrepreneurial endeavors; their full contribution is essential
to national competitive advantage in a global economy.
The beginning of this book summarizes demographic changes in
America and shows why it's in the national interest to foster the
survival, prosperity, and growth of minority-owned businesses. The
authors outline why these businesses are vital to the solution to
our current economic woes. Next, the book turns to what minority
firms must do to take their place in major value chains, and,
finally, the book examines what governments, corporations, and
support organizations ought to be doing to foster minority
inclusion. In total, Greenhalgh and Lowry lay out a new paradigm
for developing minority businesses so that they can fully
contribute to our national competitive advantage and prosperity.
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