Leonard Mlodinow, the best-selling author of The Drunkard's Walk
and coauthor of The Grand Design (with Stephen Hawking) and War of
the Worldviews (with Deepak Chopra) here examines how the
unconscious mind shapes our experience of the world, and how, for
instance, we often misperceive everything from our relationships
with family, friends and business associates, the reasons for our
investment decisions, to our own past. Your preference in
politicians, the amount of tip you give the waiter-all our
judgments and perceptions-reflect the workings of our mind on two
levels, the conscious, of which we are aware, and the unconscious,
which is hidden from us. The latter has long been the subject of
speculation, but over the past two decades scientific researchers
have developed remarkable new tools for probing the hidden, or
subliminal, workings of the mind. The result of this explosion of
research is a new science of the unconscious, and a sea change in
our understanding of how the mind affects the way we live. These
cutting-edge discoveries have revealed that the way we experience
life-our perception, behavior, memory, and social judgment-is
largely driven by the mind's subliminal processes and not by the
conscious ones, as we have long believed. Employing his trademark
wit and his lucid, accessible explanations of the most obscure
scientific subjects, Leonard Mlodinow takes us on a tour of this
research, unraveling the complexities of the subliminal self,
increasing our understanding of how the human mind works, and how
we interact with friends, strangers, spouses and coworkers. In the
process he changes our view of ourselves and the world around us.
Leonard Mlodinow received his PhD in theoretical physics from the
University of California, Berkeley, was an Alexander von Humboldt
Fellow at the Max Planck Institute, and now teaches at the
California Institute of Technology. His previous books include War
of the Worldviews (with Deepak Chopra); the two national best
sellers The Grand Design (with Stephen Hawking) and The Drunkard's
Walk (a New York Times Notable Book and short-listed for the Royal
Society Prize for Science Books); Feynman's Rainbow; and Euclid's
Window. He also wrote for the television series MacGyver and Star
Trek: The Next Generation.
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