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If You're in a Dogfight, Become a Cat! - Strategies for Long-Term Growth (Hardcover)
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If You're in a Dogfight, Become a Cat! - Strategies for Long-Term Growth (Hardcover)
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Businesses often find themselves trapped in a competitive dogfight,
scratching and clawing for market share with products consumers
view as largely undifferentiated. Conventional wisdom suggests that
dogfights are to be expected as marketplaces mature, giving rise to
the notion that there are "bad" industries where it is unlikely
that any company can succeed. But there are notable exceptions in
which enlightened executives have changed the rules to grasp the
holy grail of business: long-term profitable growth. Rather than
joining the dogfights raging within their industry, companies such
as Apple, FedEx, and Starbucks have chosen to become metaphorical
cats, continuously renewing their distinctive strategies to compete
on their own terms. In If You're in a Dogfight, Become a Cat,
Leonard Sherman draws on four decades of experience in management
consulting, venture capital, and teaching business strategy at
Columbia Business School to share practical advice on two of the
most vexing issues facing business executives: why is it so hard to
achieve long-term profitable growth, and what can companies do to
break away from the pack? Sherman takes the reader on a provocative
journey through the building blocks of business strategy by
challenging conventional wisdom on a number of questions that will
redefine management best practices: * What should be the
overarching purpose of your business?* Do you really know what your
strategy is?* Is there such a thing as a bad industry?* Where do
great ideas come from and how do I find them?* What makes products
meaningfully different?* What makes and breaks great brands?* How
and when should I disrupt my own company?* What are the imperatives
to achieving long-term profitable growth? Filled with dozens of
illustrative examples of inspiring successes and dispiriting falls
from grace, this book provides deep insights on how to become the
cat in a dogfight, whether you are a CEO, mid-level manager,
aspiring business school student, or curious observer interested in
achieving sustained profitable growth.
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