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Changeology - How to Enable Groups, Communities and Societies to Do Things They'Ve Never Done Before (Paperback)
Loot Price: R404
Discovery Miles 4 040
You Save: R76
(16%)
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Changeology - How to Enable Groups, Communities and Societies to Do Things They'Ve Never Done Before (Paperback)
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List price R480
Loot Price R404
Discovery Miles 4 040
You Save R76 (16%)
Expected to ship within 12 - 17 working days
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Changeology is about influencing the behaviour of human beings for
the better. The book is relevant to change projects both large and
small, and in almost any area of activity, but with an emphasis on
key topics such as climate change, poverty, obesity, AIDS, tobacco
and drug use. It is aimed at a worldwide audience of professionals
and individuals who are acting to make change in their
corporations, cities and neighbourhoods, as well as in their own
lives. The pressing issues of today clamour for solutions, yet to a
surprising degree past and present efforts to effect social change
have been based on little more than hunches. This book dispels many
of the myths that prevent social change projects from succeeding,
and replaces them with the best of what we know from social and
motivational psychology and lessons from projects that have worked.
Changeology simplifies a vast body of theory and practice into six
principles: buzz, hope, enabling environments, sticky solutions,
'can do' and the right inviter. These are explained with
fascinating real-life stories and a look at the hard evidence. The
book is written in an easy, accessible style, with plenty of
anecdotes and stories. Links to workshops, the LinkedIn Group, the
blog, and various resources, are on the author, Les Robinson's,
Changeology page.
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