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Broadcasting Pluralism and Diversity - A Comparative Study of Policy and Regulation (Hardcover)
Loot Price: R3,398
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Broadcasting Pluralism and Diversity - A Comparative Study of Policy and Regulation (Hardcover)
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Broadcasting Pluralism and Diversity is a study of the policy and
regulatory measures relating to the promotion of media diversity in
three jurisdictions: the United Kingdom, the United States, and
Australia. A central focus of the book is regulation of media
ownership and control, and, taking an historical approach, the book
argues that early policy and regulatory decisions continue to have
a significant influence on current reforms. Whilst policy and
reform debates focus on ownership and control measures, the book
also argues that such measures can not be considered in isolation
from other regulatory instruments, and that a holistic regulatory
approach is required. As such, content regulation and competition
regulation are also considered. Underlying the study is the
contention that much of the policy informing pluralism and
diversity regulation, although making reference to the importance
of the media's role in the democratic process, has also been skewed
by a futile focus on the different regulatory treatment of the
press and broadcasting, which is adversely influencing current
policy debates. The book argues that a different approach, using
the public sphere concept, needs to be adopted and used as a
measure against which regulatory reform in the changing media
environment can be assessed.
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