Rhetorical analysis of texts exposes plausible 'truths' and
presumptions implied by the writer's presentation. In this volume,
Leslie Gardner analyses the master psychologist Jung, who claimed
to be expert at uncovering personal, psychological truths. In his
theoretical writings, his rhetoric reveals philosophical
ramifications which bear strong similarities to those of the
rhetorician of the 18th century, Italian philosopher Giambattista
Vico. This book is driven by an interest in arguing that it is
possible to read Jung's works easily enough when you have a set of
precepts to go by. The paradox of scientific discovery being set
out in Jung's grotesque and arcane imagery begins to seem a
startling and legitimate psychology for the 21st century. It is
time Jungian studies took on this most appropriate examination of
analytical psychology. Bringing Vico to bear directly on Jung's
thought has only been cursorily attempted before although much
alluded to. We find indeed that some of Jung's ideas derive
directly from rhetorical theory, and this volume proposes to
highlight Jung's innovations, and bring him into forefront of
contemporary psychological thought. Rhetorical Investigations will
be of interest to analysts and academics, and also to those
studying philosophy and psychology.
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