In SELLsation! How Companies Can Capture Today's Hottest Market:
Women Business Owners and Executives, Leslie Grossman demonstrates
a keen understanding of this largely untapped, sensational sector
and creates a roadmap for marketers interested in reaching them.
She has filled her book with profound insights and strategies honed
over more than twenty years and five successful businesses,
culminating with B2Women, which she formed when she perceived a
real need for companies to market differently to businesswomen.
Grossman continues to put her own strategy in action with Women's
Leadership Exchange (WLE), an organization she cofounded that not
only helps women business owners achieve breakthrough results, but
also embodies her marketing strategy for WLE corporate partners. In
Chapter 1, Grossman makes her case that women in business are the
most powerful market in this country, propelling the U.S. economy
by creating multimillion-dollar firms and also increasingly filling
managerial positions in Corporate America. Grossman goes on to
explain how this market of businesswomen is different and how to
reach it, providing case studies of companies who have learned her
lessons and been able to achieve exceptionally profitable results.
Learn how you can put SELLsation! in action and see the companies
benefitting from SELLsation! Already receiving press and rave
reviews, SELLsation! is sure to become a standard marketing
textbook in B-School!
General
Imprint: |
Women's Leadership Exchange
|
Country of origin: |
United States |
Release date: |
August 2005 |
First published: |
August 2005 |
Authors: |
Leslie Grossman
|
Dimensions: |
214 x 148 x 17mm (L x W x T) |
Format: |
Hardcover - Unsewn / adhesive bound / Paper over boards / With dust jacket
|
Pages: |
130 |
ISBN-13: |
978-0-9772666-0-9 |
Categories: |
Books >
Business & Economics >
Business & management >
General
|
LSN: |
0-9772666-0-5 |
Barcode: |
9780977266609 |
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