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David Garrick and the Mediation of Celebrity (Paperback)
Loot Price: R801
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David Garrick and the Mediation of Celebrity (Paperback)
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What happens when an actor owns shares in the stage on which he
performs and the newspapers that review his performances? Celebrity
that lasts over 240 years. From 1741, David Garrick dominated the
London theatre world as the progenitor of a new 'natural' style of
acting. From 1747 to 1776, he was a part-owner and manager of Drury
Lane, controlling most aspects of the theatre's life. In a
spectacular foreshadowing of today's media convergences, he also
owned shares in papers including the St James's Chronicle and the
Public Advertiser, which advertised and reviewed Drury Lane's
theatrical productions. This book explores the nearly inconceivable
level of cultural power generated by Garrick's entrepreneurial
manufacture and mediation of his own celebrity. Using new
technologies and extensive archival research, this book uncovers
fresh material concerning Garrick's ownership and manipulation of
the media, offering timely reflections for theatre history and
media studies.
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