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Socialize Your Patient Engagement Strategy - How Social Media and Mobile Apps Can Boost Health Outcomes (Hardcover, New Ed)
Loot Price: R3,998
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Socialize Your Patient Engagement Strategy - How Social Media and Mobile Apps Can Boost Health Outcomes (Hardcover, New Ed)
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Socialize Your Patient Engagement Strategy makes the case for a
fundamentally new approach to healthcare communication; one that
mobilizes patients, healthcare professionals and uses new media to
enable gathering, sharing and communication of information to
achieve patient-centricity and provide better value for both
organizations (in terms of profit) and patients (in terms of better
service and improved health). Letizia Affinito and John Mack focus
on three priority areas for actions: Improving Health Literacy
(e.g. web sites; targeted mass digital campaigns), Improving
Self-care (e.g. self-management education; self-monitoring;
self-treatment), Improving Patient Safety (e.g. adherence to
treatment regimens; equipping patients for safer selfcare). The
authors explain the healthcare context to the digital
communications revolution; the emerging digital marketing and
communications techniques that enable this revolution and the core
elements behind a patient-driven digital strategy. Drawing on the
authors' research and consulting practices, as well as on the
practical experience of managers in medium-large companies
worldwide, the book provides a proven framework for improving the
development and implementation of patient-centered digital
communication programs in healthcare organizations. It is an
engaging how-to/how-not-to book which includes tips, advice, and
critical reviews that every stakeholder dealing with the healthcare
system must have in order to participate in the evolving healthcare
system and be more active in making strategic patient-centered
choices. Socialize Your Patient Engagement Strategy includes
interviews with experts and leading case histories of successful
digital communication programs in the healthcare arena. While there
are books that focus on specific healthcare communicators within
different types of organizations, in their book the authors
recognize that effective patient-centric communication crosses all
organizational boundar
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