Planning Research in Hospitality and Tourism (Paperback, 2nd edition)

Planning Research in Hospitality and Tourism provides an accessible, concise and practical guide to planning, conducting and analysing research in tourism and hospitality. The authors skilfully introduce the basic principles and techniques of research in the international hospitality and tourism sectors, and provide detailed guidance on both quantitative and qualitative methods of research. It includes a variety of features throughout to aid students' understanding and offers practical tips to help students overcome any potential research issues. Building on the success of the first edition, the volume has been fully revised and updated, and contains new chapters on mixed methods and how to make best use of recent technology in research practices. The second edition also benefits from: * increased coverage of research design strategies including sampling, ethnography and experimental design * inclusion of computer-mediated data collection techniques, such as online interviews, online focus groups and online observation (netnographic research) * new and updated international case studies and extracts, with a more even spread of tourism and hospitality examples of research * online student and lecturer resources, including PowerPoint slides and a test bank of multiple choice and true/false questions for each chapter. Written by three leading scholars with experience of both the industry and university courses globally, this insightful text is an essential resource for all tourism and hospitality research students and early career research professionals around the world.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	October 2015
First published:	2016
Authors:	Levent Altinay • Alexandros Paraskevas • Faizan Ali
Dimensions:	246 x 189 x 17mm (L x W x T)
Format:	Paperback
Pages:	344
Edition:	2nd edition
ISBN-13:	978-1-138-85216-7
Categories:	Books > Reference & Interdisciplinary > Communication studies > Research methods Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry > General
LSN:	1-138-85216-3
Barcode:	9781138852167

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