Books > Business & Economics > Industry & industrial studies > Primary industries > Agriculture & related industries
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The Wrath of Grapes (Paperback)
Loot Price: R539
Discovery Miles 5 390
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The Wrath of Grapes (Paperback)
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Loot Price R539
Discovery Miles 5 390
Expected to ship within 10 - 15 working days
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Over long, hard decades, American winemakers have won the respect
of connoisseurs everywhere. Many of the world's most cherished, and
expensive, wines come fro the United States.. But today, the unique
and eccentric wine industry faces agrim set of challenges that
could transform it forever: oversupply in the face of flat
consumption, devastating vineyard diseases, an antiquated
distribution system, fierce competition from abroad, attacks from
anti-alcohol forces, and an inability to capitalize on wine's
proven health benefits. But for you, these woes can be an
opportunity, as wine journalist Lewis Perdue explains in this
fascinating book. Clearly and crisply, forsaking the snobbish
"winespeak" that helps keep wine mysterious and is itself one of
the industry's problems. Perdue takes you behind the scenes to show
you why a shakeout is imminent and unstoppable, and how you can
benefit from understanding the situation-from drinking better wine
less expensively to investing in a business where the perqs can be
decanted from a bottle. Pullin no punches, naming names, this is an
invaluable glimpse into a colorful, competitive, cantankerous world
whose current troubles can actually add immeasurable pleasure to
your life.
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