Based on fifteen years' experience teaching e-Business modules,
Feng Li takes the reader through the vast range of topics and
issues surrounding e-business. This much-needed new text gives
business and technology students the integrated framework they need
to interpret conflicting and rapidly changing business phenomena.
A coherent introduction to e-business.
Features case studies of the transformation of various industries,
including banking, the music industry, e-tailing, the telecoms
industry, and e-public services.
Discusses emerging issues such as privacy, security, identity and
presence in the cyber world, Internet marketing, legal, regulatory,
social and political issues.
Supported by online lecturer and student resources, available soon.
General
Imprint: |
Wiley-Blackwell (an imprint of John Wiley & Sons Ltd)
|
Country of origin: |
United Kingdom |
Release date: |
August 2006 |
First published: |
September 2006 |
Authors: |
Li Feng
|
Dimensions: |
248 x 179 x 22mm (L x W x T) |
Format: |
Hardcover
|
Pages: |
264 |
ISBN-13: |
978-1-4051-2557-4 |
Categories: |
Books >
Business & Economics >
Business & management >
E-commerce
|
LSN: |
1-4051-2557-8 |
Barcode: |
9781405125574 |
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