"Practices and Principles of Strategic Management" teaches
undergraduate students of management about strategic planning and
decision making. Unlike many traditional textbooks that focus on
strategy in an overly broad or theoretical manner, this text
approaches strategy as results-driven, data-driven, and dynamic.
Featuring contemporary topics that are of high interest to
students, the book emphasizes the practical, rather than the
theoretical.
The book is divided into four sections. The first, "Charting the
Direction of the Organization," helps students understand the
management process and define a meaningful vision. The second,
"Understanding the Organization in Context," addresses governance,
social responsibility, corporate and resource sustainability, and
the external environment. In the third section, "Considering
Strategic Options," the selected readings talk about assessing an
organization's capabilities, evaluating the value chain, and
examining innovation. The final section, "Managing for Results,"
offers insight into ensuring that strategies are complete and
clear, placing strategies in a global context, and leading
strategically.
Vignettes before chapters cover hot topics and the trends companies
are currently following. The book features key terms, concept
check/mini-quizzes, and end-of-chapter exercises that enhance
retention and provide for linkages to computer-based simulations.
Throughout the book, global and multinational strategic plans are
considered from a results orientation, supported by extensive
research and practical experience.
"Practices and Principles of Strategic Management" is designed for
undergraduate strategic management courses. The material has been
extensively class-tested, and is also helpful to professionals in
both for-profit and non-profit business environments.
Linda L. Brennan is currently a Professor of Management at Mercer
University in Macon, Georgia, where she teaches graduate and
undergraduate courses in operation management, leadership,
international business, and strategy. Her intellectual
contributions have been published in both scholarly and
practitioner-oriented journals. Her most recent book, "Operations
Management," was released in 2010. Dr. Brennan's corporate
experience includes management positions at The Quaker Oats
Company, marketing and systems engineering experiences with IBM
Corporation, and extensive management consulting projects. She
holds a Ph.D. from Northwestern University, an MBA from the
University of Chicago, and a B.I.E. from the Georgia Institute of
Technology.
Faye A. Sisk is an Associate Professor of Management at Mercer
University, where she directs the Executive and Professional MBA
programs. She teaches strategic, international, quality,
healthcare, and human resource management. She has consulted
globally with for profit and nonprofit entities including
BellSouth/AT&T, Alcan Corporation, and the Susan B. Komen
Foundation. Dr. Sisk was also an executive with HBO & Company
and IMS America. She has published in academic and practitioner
journals on strategy, organizational ethics, quality, health care
informatics, and human resource issues including diversity and
gender. Dr. Sisk was a Kellogg Fellow and earned her Ph.D. from the
University of Florida, her MBA from Kennesaw State University,
M.Ed. from the University of North Florida, and her BA from Agnes
Scott College.
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