Supply chain management today has never been more complex, more
dynamic or more unpredictable.
The good news is that new techniques for analyzing country-level
investments, network configuration and in-sourcing/out-sourcing
decisions can enable more precise and effective span of control.
The latest generation of network design and optimization
applications has created broader opportunities to view and
streamline links between supply chain network nodes.
New concepts in multi-channel demand signal capture -- and in
pooling and data warehousing customer signals coming into the
enterprise from retail stores, websites and call centers -- can
bring the enterprise closer to the customer. Emergence of practices
such as multi-channel supply management and virtualized
cross-enterprise inventory pools are enabling rapid response to
changes in demand, creating a level of "cyber-kanban" unimaginable
a few years ago. Companies can now truly respond to the pull of the
market rather than the push of supply.
Companies are also using advanced Business Intelligence (BI)
software to mine the demand signal repository and cull critical
insights for action and response. Case in point: Wal-Mart s
response to Hurricane Katrina was based on insights gained from
mining community consumption trends during previous hurricanes.
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