Weaponized Marketing - Defeating Islamic Jihad with Marketing That Built the World's Top Brands (Paperback)

Islamic jihadists win with marketing. Terrorism is a form of marketing; an act of communication as much as it is an act of violence. While much has been written about the growing sophistication of marketing by Islamic jihadists, what is missing is a solution. Today, the Middle East is going through tectonic change with a promising new generation hungry for a different world. We need a better approach. We must fight back with a marketing battle plan. Weaponized Marketing: Defeating Islamic Jihad with Marketing That Built the World's Top Brands offers a blueprint for success in the marketplace of ideas. This book breaks new ground by applying proven business methods to intractable military and diplomatic problems. It provides a comprehensive understanding of how marketing works and how terrorists use it. Most importantly, it presents an effective alternative to the failing efforts to argue through a "counter-narrative" and spread through social media. Where bullets, bombs, policy papers, and press releases have failed, a marketing approach--radical for government--has a solid track record for businesses that built the world's most successful brands.

General

Imprint:	Rowman & Littlefield Publishers
Country of origin:	United States
Series:	Security and Professional Intelligence Education Series
Release date:	July 2020
Authors:	Lisa Merriam • Milton Kotler
Dimensions:	255 x 180 x 9mm (L x W x T)
Format:	Paperback
Pages:	168
ISBN-13:	978-1-5381-3754-3
Categories:	Books > Social sciences > Warfare & defence > General Books > Business & Economics > Business & management > International business Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	1-5381-3754-2
Barcode:	9781538137543

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