Setting Up a Successful Photography Business (Hardcover, 2nd edition)

This revised second edition of the best-selling handbook provides practical, actionable insights on how to establish a successful photography business in the current climate. Written from the perspective of a photographer's agent, this book offers the perfect viewpoint to honestly assess what works, what doesn't, and why some photographers succeed where others fail. Packed with useful templates and advice from leading photographers and commissioners working in all areas of the profession today, industry expert Lisa Pritchard covers all of the essentials: preparing the best portfolio and website; marketing yourself; getting clients; costing and producing shoots; finding representation; financing and running your business; navigating contracts and legal obligations; and more. Updated to take account of shifts in the industry and the increasing importance of digital marketing and social media, this book provides fresh insight and inspiration for the budding and established professional. This book is essential reading for anyone who wants to be a professional photographer - whether studying to become one, thinking of a change of career, or wanting to know how to improve their existing photography business.

General

Imprint:	Taylor & Francis
Country of origin:	United Kingdom
Release date:	December 2021
Authors:	Lisa Pritchard
Dimensions:	234 x 156mm (L x W)
Format:	Hardcover
Pages:	208
Edition:	2nd edition
ISBN-13:	978-1-03-211061-5
Categories:	Books > Arts & Architecture > Photography & photographs > General Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed Promotions
LSN:	1-03-211061-9
Barcode:	9781032110615

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