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Books > Business & Economics > Business & management > Sales & marketing
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Creative Arts Marketing (Paperback, 3rd edition)
Loot Price: R1,538
Discovery Miles 15 380
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Creative Arts Marketing (Paperback, 3rd edition)
Expected to ship within 9 - 15 working days
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Creative Arts Marketing third edition is a long-awaited update of a
classic and influential text. A ground-breaking book when first
published, it covers the core concepts of marketing and management
as they apply to the arts and heritage industries with a depth that
is still unrivalled. With an emphasis on global case studies,
practical examples and discussion questions and an author team that
draws from rich and varied experiences in the arts management
sector, the book serves as a text for students as much as it is a
practitioner's guide to industry best practice. Extensively revised
to reflect the dramatic changes to this industry, this edition
integrates organizational and management subject matter, reflecting
the marketing function's deeper involvement in broad organizational
issues. This fully updated and revised third edition features:
Audience diversity and audience development The impact of digital
technologies on the industry An exploration of the increasingly
complex relationship between public and private funding for the
arts Ethics and sustainability issues for arts marketers Cultural
policy changes in the industry Including a brand new companion
website, complete with materials for tutors and students for the
first time, the return of this important text will be welcomed by
students, tutors and professionals in the arts.
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