We all look at the appearances and behaviors of business people and
say "I wish that person were more professional." What does that
mean? The reader will find a business professional framework for
self-reflection and growth. We all engage in work and personal
ventures that result in measurable outcomes and goal oriented
behavior. How do we evaluate those activities in terms of
effectiveness and efficiency - efficacy? And, in what context? This
book provides a systematic framework for a personal development
process that gives for-profit and not-for-profit business
professionals at any level a blueprint for success in the dynamic
business climate of the early 21st century. That process includes
assessment and continual life growth and improvement. It focuses
both on what is (reality) and what could be (theory/ideals). It is
intended to fill a toolbox full of materials with resources that
can formally and informally be used in business professional
development. Business professionalism builds from the ground up. It
depends on a dialogue between stakeholders. After you've learned
the Four Pillars, how can you share them with your colleagues? This
book will give you some talking points to start the conversation
that could change your organization.
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