Emergence of Individual Differences in Social Context ROBERT B.
ZAJONC A priest who was a heavy smoker once asked his bishop if it
was all right if he smoked while praying. Appalled, the bishop
chastised the priest for the very thought of soiling the solemn
moment of prayer with such a filthy habit. Some years passed and
the bishop came again through our priest's parish. And our
tormented priest asked again about his predicament. But he asked a
somewhat different question: "Your excellency," he said, "is it all
right to pray while smoking?" There was no hesitation in the
bishop's answer. "Of course " he said. "There is nothing in the
world that should keep you from praying. You can always pray, my
son. You should miss no opportunity to pray. Whenever you wish to
pray, by all means pray " The relationship between individual
differences and social psychology is roughly the same as between
smoking and praying. Many social psychologists, and especially
experimental social psycholOgists, are openly disdainful of individ
ual difference variables. They avoid them in their studies and
refuse to incor porate them in theories. The reasons for their (and
we really should say "my" because the author is no exception in
this matter) attitude are not obvious."
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