In the Public Domain - Presidents and the Challenges of Public Leadership (Hardcover, New)

The "public presidency"--how presidents rely on the mass media, public opinion, and various communication strategies--has become an increasingly important aspect of presidential governance and leadership during the past two decades. In the Public Domain gathers together noted presidency and communication scholars to explore the relationship between the president and the American public, the current state of the "public presidency," and the challenges that recent presidents have faced in developing an effective means of communicating and maintaining a strong presidential image. Specific topics include: how presidents use public leadership to pursue their policy goals and objectives; the importance of public opinion, rhetorical strategies, and public activities; external factors such as party politics and news media coverage; the cultivation of presidential legacy; and access to documents in presidential libraries.

General

Imprint:	State University of New York Press
Country of origin:	United States
Series:	SUNY series on the Presidency: Contemporary Issues
Release date:	October 2005
First published:	November 2005
Editors:	Lori Cox Han • Diane J. Heith
Dimensions:	229 x 152 x 25mm (L x W x T)
Format:	Hardcover
Pages:	305
Edition:	New
ISBN-13:	978-0-7914-6575-2
Categories:	Books > Humanities > History > American history > General Books > Social sciences > Politics & government > Central government > General Books > History > American history > General
LSN:	0-7914-6575-6
Barcode:	9780791465752

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