The "public presidency"--how presidents rely on the mass media,
public opinion, and various communication strategies--has become an
increasingly important aspect of presidential governance and
leadership during the past two decades. In the Public Domain
gathers together noted presidency and communication scholars to
explore the relationship between the president and the American
public, the current state of the "public presidency," and the
challenges that recent presidents have faced in developing an
effective means of communicating and maintaining a strong
presidential image. Specific topics include: how presidents use
public leadership to pursue their policy goals and objectives; the
importance of public opinion, rhetorical strategies, and public
activities; external factors such as party politics and news media
coverage; the cultivation of presidential legacy; and access to
documents in presidential libraries.
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