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Paris Fashion and World War Two - Global Diffusion and Nazi Control (Paperback)
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Paris Fashion and World War Two - Global Diffusion and Nazi Control (Paperback)
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Winner of the Association of Dress Historians Book of the Year
Award, 2021 In 1939, fashion became an economic and symbolic sphere
of great importance in France. Invasive textile legislation,
rationing and threats from German and American couturiers were
pushing the design and trade of Parisian style to its limits. It is
widely accepted that French fashion was severely curtailed as a
result, isolated from former foreign clients and deposed of its
crown as global queen of fashion. This pioneering book offers a
different story. Arguing that Paris retained its hold on the
international haute couture industry right throughout WWII, eminent
dress historians and curators come together to show that, amid
political, economic and cultural traumas, Paris fashion remained
very much alive under the Nazi occupation - and on an international
level. Bringing exciting perspectives to challenge a familiar story
and introducing new overseas trade links out of occupied France,
this book takes us from the salons of renowned couturiers such as
Edward Molyneux and Robert Piguet, French Vogue and Le Jardin des
Modes and luxury Lyon silk factories, to Rio de Janeiro, Denmark
and Switzerland, and the great American department stores of New
York. Also comparing extravagant Paris occupation styles to
austerity fashions of the UK and USA, parallel industrial and
design developments highlight the unresolvable tension between
luxury fashion and the everyday realities of wartime life. Showing
that Paris strove to maintain world dominance as leader of couture
through fashion journalism, photography and exported fashion
forecasting, Paris Fashion and World War Two makes a significant
contribution to the cultural history of fashion.
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