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A New History of "Made in Italy" - Fashion and Textiles in Post-War Italy (Hardcover)
Loot Price: R2,709
Discovery Miles 27 090
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A New History of "Made in Italy" - Fashion and Textiles in Post-War Italy (Hardcover)
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In the first book to examine the role played by textile
manufacturing in the development of fashion in Italy, A New History
of 'Made in Italy' investigates Italy's transition from a country
of dressmakers, tailors and small-scale couturiers in the early
post-Second World War period to a major producer of ready-to-wear
fashion in the 1980s. It takes the reader from Italy's first
internationally attended fashion show in 1951 to Time magazine's
Giorgio Armani April 1982 cover story, which signalled the fashion
designer's international arrival, and Milan's presence as the
capital of ready-to-wear. Chapters focus for the first time on the
material substance of Italian fashion - textile - looking at
questions including the importance of manufacturing quality, design
innovation, composition, production techniques, commerce and the
role of textile on the country's overall fashion system. Through
these, Lucia Savi brings to light the importance of synthetic
fibres, previously little-known players, such as the carnettisti (a
type of textile wholesalers) as well as re-investigating well-known
couturiers and designers such as Simonetta, Gianfranco Ferre and
Gianni Versace. By looking at how things are made, by whom, and
where, this book seeks to unpack the 'Made in Italy' label through
a focus on making. Informed by extensive archival materials
retrieved from a wide range of sources, it brings together the
often-separated disciplines of fashion, textile and design history.
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