This book is a critical and practical guide to the aspects of
public relations in the everyday business world. It explores key
thematical trends and developments within the public relations and
reputation management fields. Public relations is essential to any
business or organisational entity; it is a part of what they do in
performing their function and it is a part of what helps them to
perform their function. Pubic relation is what links organisations
values and products to their stakeholders as well as to the market
and social drivers that sustain them. Public relations
practitioners are change-merchants. That is, they like to shift
public opinion and bring about new attitudes and behaviours.
Including chapters that discuss issues such as crisis management,
negotiation, networking, and branding, this book delves beneath the
surface activity to reveal the theory behind the practice. This
will be an accessible, interesting book that will appeal to broaden
general readership, including a wide variety of everyday business
viewpoints.
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