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Effizienz im Marketing - Marketingprozesse optimieren statt Leistungspotentiale vergeuden (German, Paperback, 1994 ed.) Loot Price: R2,020
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Repayment Terms: R189 pm x 12*
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Effizienz im Marketing - Marketingprozesse optimieren statt Leistungspotentiale vergeuden (German, Paperback, 1994 ed.): Lutz...

Effizienz im Marketing - Marketingprozesse optimieren statt Leistungspotentiale vergeuden (German, Paperback, 1994 ed.)

Lutz Becker; Edited by Andreas Lukas

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Loot Price R2,020 Discovery Miles 20 200 | Repayment Terms: R189 pm x 12*

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Marketing-Effizienz heisst, Prozesse optimieren statt Leistungspotentiale vergeuden. Die Autoren zeigen unter anderem, wie man ein Unternehmen vom Markt her fuhrt, welche Marketingprozesse man outsourcen sollte, wie eine Neuorientierung des Marketing zu schaffen ist.

General

Imprint: Gabler
Country of origin: Germany
Release date: February 2012
First published: 1994
As told to: Lutz Becker
Editors: Andreas Lukas
Dimensions: 216 x 140 x 13mm (L x W x T)
Format: Paperback
Pages: 237
Edition: 1994 ed.
ISBN-13: 978-3-409-18775-6
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > General
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LSN: 3-409-18775-8
Barcode: 9783409187756

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