Marketing-Effizienz heisst, Prozesse optimieren statt
Leistungspotentiale vergeuden. Die Autoren zeigen unter anderem,
wie man ein Unternehmen vom Markt her fuhrt, welche
Marketingprozesse man outsourcen sollte, wie eine Neuorientierung
des Marketing zu schaffen ist.
General
| Imprint: |
Gabler
|
| Country of origin: |
Germany |
| Release date: |
February 2012 |
| First published: |
1994 |
| As told to: |
Lutz Becker
|
| Editors: |
Andreas Lukas
|
| Dimensions: |
216 x 140 x 13mm (L x W x T) |
| Format: |
Paperback
|
| Pages: |
237 |
| Edition: |
1994 ed. |
| ISBN-13: |
978-3-409-18775-6 |
| Languages: |
German
|
| Subtitles: |
German
|
| Categories: |
Books >
Business & Economics >
Business & management >
General
|
| LSN: |
3-409-18775-8 |
| Barcode: |
9783409187756 |
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